Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
“There are no two words in the English language more harmful than "good job".”
-Terence Fletcher, Whiplash
Whenever someone says to me “Good Job” after a presentation, I know that I didn’t do my best. I know it’s time to start a presentation autopsy and figure out how I can do better.
But too many speakers think “good job” means that they did a great job. When actually it’s the audience’s polite way of saying “meh, I’m not that into your presentation”
On today’s show, we’ll discuss 5 different ways to measure the success of your presentation including:
Why it’s not the audience’s job to give you constructive feedback on your speaking How a speech is a first date and why getting a second date should be your goal What’s a conversion rate and why it matters in speaking (because math matters)! Mentioned in this Episode: Amy Cuddy’s speaks about the Superman pose for more confidence. An excellent article on how to calculate conversion rate from Maggie Patterson The Rebel Speaker Facebook Group
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