Doing Strategy Alone (But For 1.3 Billion People) - Priyanka Agrawal, Strategist
I spoke to Priyanka today. She was in Bombay - or "Mumbai," as some call it. Earlier this week, news abounded with fears of international war between India and Pakistan. We discuss this then we discuss doing strategy as the only planner in an agency and how India's diversity requires different approaches to advertising. War to strategy - easy segues all round.
You can find Priyanka here: https://twitter.com/pri_agrawal
For strategy articles and drawings:
http://www.markpollard.net
http://www.instagram.com/markpollard
New book "Strategy Is Your Words" out soon.
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