Fruit & Vegetables: Value Growth on the Side (of the Store)

Growth in supermarkets is currently taking place in the perimeter, away from the center aisle. And that’s exactly where fruit and vegetables are! This segment isn't necessarily growing a lot in volume – but the opportunity is in providing value to the consumer. Value in fruit and vegetables means providing convenient products (or even solutions). Rabobank analyst Cindy van Rijswick talks to Consumer Foods-to-Go host Cyrille Filott about the latest trends in fruit and veg, along with – of course, always! – the impact on they're having on consumer food companies.