Car Photography, from Advertising to Motorsports

This is one of the more informative and hands-on practical episodes of the B&H Photography Podcast that we have produced in some time. Obviously, it helps if you are “practicing” car photography, but the insights provided in this episode are useful for a wide range of photo disciplines, and touch on techniques for making better images of moving objects, reflective and non-reflective products, tight interiors, and how to photograph large items in a studio or on location.

For this wealth of information, we must thank photographer Nate Hassler, who joined us to talk about his extensive work photographing cars, whether for advertising, editorial, or for personal projects, a.k.a. fun. Hassler is accomplished in each of these areas, and his advertising clients include Toyota, Honda, Lexus, and Mercedes. He is also a respected motorsport photographer who shoots for Road & Track Magazine. We find out that Hassler grew up around photography, helping in his parents’ photo studio, but developed a love for cars all on his own and seems to have found the perfect career that blends his two passions. We learn a bit about the automobile advertising business, but mostly we discuss capture technique, including the rigs and gear he prefers, tips for shooting moving vehicles, stabilization, bracketing, back-lighting, lens distortion, and post-process.  

This truly is an educational and entertaining episode, and check out the B&H Photography Podcast Facebook Group for an image of Hassler’s “Franken-Instax” camera that he created to make instant photos with a Schneider lens.

Guest: Nate Hassler

Photograph © Nate Hassler