Business:Entrepreneurship
Episode 163: Two Brain Media – Mike Warkentin
On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.
Be on the lookout for my Chris' new book coming out on May 7: Founder, Farmer, Tinker, Thief!
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Links:
https://twobrainmedia.com/
If You Can Smile, You Can Do CrossFit - Video
Timeline:
4:06 – Introduction to Two Brain Media and Mike Warkentin
7:49 – Mike’s experience working at the CrossFit Journal
11:15 – Opening a gym while still working for the CrossFit Journal
18:20 – The launch of Two-Brain Media
27:18 – The ways that Two-Brain Media will be helping gym owners in the future
32:20 – The different types of content and avenues that Two-Brain Media can offer
36:11 – Creating relatable content for your target audience
40:06 – Contacting Mike to book a consultation call
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