22: Victor Trokoudes of Plum - The Brain For Your Money

Victor Trokoudes is the co-founder and CEO of Plum. They are focused on making the boring act of saving money an automated, seamless ,background process. Highlights of this episode: * Problems of personal finances * Getting customers to test your product * Why automation is key to solving personal finance issues * Big issues in financial education * A world where people do not worry about money Time Stamp: [00:54] What is the personal story behind Plum? [02:33] Are millennial saving less? [03:31] From saving from subscriptions to helping get reduce bills [06:52] Do you face trust issues? [08:02] Automated finance vs challenger banks [09:30] Connected to savings so no need to decide amount of investments [10:42] How to uncover the problem [12:08] BBC article and getting 5000 users [13:20] Impact on people's lives [15:05] Is Plum for people with very little income [17:02] What are the big issues that still need to be solved in personal finance [18:52] Finance philosophy [20:09] What is the future of Plum Useful link: Plum - [https://withplum.com/](https://withplum.com/) Victor Trokoudes Linkedin - [https://www.linkedin.com/in/victortrokoudes/](https://www.linkedin.com/in/victortrokoudes/)