155: Don’t Forget the Baby Boomers

In today’s short but sweet episode, we discuss the importance of considering Baby Boomers when designing products and improving experiences.

Are you turning your back on the world's third largest demographic?

We’ve talked a lot about Millennials and Generation Z, but the Baby Boomers are a HUGE market demographic, and they have more spending power than anyone! So you’re missing out big time if you’re not paying attention to what they need.

Designing experiences with Baby Boomers in mind can make the experience easy for everyone. This can mean huge opportunities for business across many industries, including startups.

What about your customers? Can you target Millennials while making the experience better for all generations and vice-versa? Smart companies are doing just that. Listen in for examples and fun anecdotes from our hosts.

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