TAS 492: Building a BRAND From Scratch Without Using Amazon (Case Study) with Ryan Lee

How can ecommerce business leaders like you build your brand and reach your target audience? What does it take to build an ecommerce business away from Amazon? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Ryan Lee. Ryan returns to TAS to give an update on his career, what his new brand is all about, why it’s important to take a long view approach, how messaging matters, and so much more! Learn what you need to grow your business and take your brand to the next level. You don’t want to miss a minute of this fascinating and engaging episode featuring Ryan.

Why problem-solving products work.

How can you take the steps to set your product up for early success? Find a problem people are having with a topic or current product and solve it with your product! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he explains why addressing a common problem can lead to brand success. Consumers will fork out a lot of money on the marketplace for solutions to some of the most irritating issues. To build off of this concept, take Scott’s approach and find a problem you can solve in a niche passion/hobby industry. According to Scott, that’s the perfect brand recipe. To hear more on this important topic, make sure to listen to this episode!

You need a face for your brand!

One of the most important concepts for entrepreneurs and business leaders to understand is how important consumer trust is to the growth of your brand. Don’t take it for granted, you have to work hard to earn the trust of your target audience because they won’t trust you right off the bat. On this episode of The Amazing Seller, Scott lays out what it will take to build the trust of your customers. While building customer trust is not easy, Scott is convinced that the effort is worth it. A good way to start building that trust is by posting videos and sharing your face or that of your spokesperson who will serve as the face of the brand. Find out why this so crucial for your brand’s profitability on this episode!

Don’t be afraid to take a risk.

If you are going into the ecommerce business sector to play it safe, you might not be in the right market. Come to grips with it now, if you want to have success you have to be willing to take a risk! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he stresses the importance of taking a risk to get the ball rolling. What are you waiting for? What is holding you back? Do your research, that’s is an important step but sooner or later, you’ve got to take action! Learn more about taking risks and moving toward action on this informative episode featuring Ryan, you don’t want to miss it!

Building a successful brand is a marathon, not a sprint!

What are your long-term goals for your ecommerce business? Do you want to build it in order to sell it a few years down the road? Are you hoping that it will end up providing your long-term profitability? Or are you looking to get quick success and cash? On this episode of The Amazing Seller, Scott, and his guest, Ryan Lee explain why you need to remember that ecommerce brand building is a marathon, not a sprint! Both of the guys have seen too many leaders get started with their ecommerce business only to wash out in a few months. Don’t let that happen to you! Adopt the long-term view of success and learn from Scott and Ryan’s example. Find out more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Ryan Lee joins the podcast. [4:30] Ryan explains how he got started with his new brand. [9:00] Why it’s vital to solve a problem with your brand. [13:00] How Ryan plans to make his brand stand out from all the rest. [19:00] What will Ryan do to get his brand to hit the ground running? [23:00] Why Ryan will serve as the face of his brand. [28:00] If you don’t risk something, you’ll never find success! [38:30] Take the long view approach, profitability will come. [45:30] Messaging and marketing matters. [48:30] Closing thoughts from Ryan.

RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/318 Bulletproof Coffee Death Wish Coffee www.rewindtoday.com www.freedym.com www.ryanlee.com