TAS 386: How 7 Figure Brands Grow and Scale + Promotion Strategies

Did you know that it is becoming so lucrative to sell on Amazon that traditional businesses are finding that selling their products there are increasing their profit margins? What does that mean for the future of brick and mortar stores? How do those businesses adapt to the ecommerce wave? On this episode you’ll hear from business leader, Jason Bear has he dives into his company’s move to start selling and really leveraging their presence on Amazon. Jason also has a ton of great tips and insights that will benefit ecommerce sellers like YOU - don’t miss it!

The Lowest Price Point Doesn’t ALWAYS Win

Many Amazon sellers seem to be under the impression that the lower the price the higher the volume of sales. Is that really the best way to run your ecommerce business? What about quality and building a brand? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he explains how he has seen product quality and brand dependability beat out low prices. Jason isn’t just your average ecommerce seller, he has a fully staffed and thriving business with multiple products with a great reputation. Learn from Jason and his knowledge of selling and marketing quality products on this episode!

Optimize Your Product Listing

You’ve heard Scott talk about this topic at length but it bears repeating - you’ve got to make sure you optimize your product listing! Don’t skip this step! Seriously, go back and take a look at your product listing and really scrutinize it. Does it live up to the standards you have learned from Scott by listening to his teachings? On this episode of The Amazing Seller, you’ll hear Jason Bear goes over how he has optimized his company’s product listings and how ensuring that this step is done with a high level of focus and attention to detail has led to increased traffic and sales. If you are looking for that one lesson or piece of insight that could make the difference for your business, this might just be it. Make sure you listen to this episode!

Build Your Email List

How do you communicate with your customer base? What method do you use to test and determine if a new product will be successful for your brand? What if you had a tool that would help you get KEY input from people who have purchased from your brand before? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he shares how his company has leveraged the use of their email list to drive traffic, test products, and more! You’ve heard Scott’s rants on why you should use an email list - take a moment to hear from Jason’s perspective and how he has seen it make a HUGE difference in how his brand engages with customers. To hear Jason, Scott, and Chris dive deeper into this topic listen to this episode!

Know Your Audience!

Don’t you hate it when a brand totally gets you wrong? You get a piece of marketing that doesn't’ apply to you or you get that email that is totally out of left field - it’s annoying and irritating. What would it look like for a brand to “get you?” What would it take for you to understand your audience? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he shares how his company has honed in on their efforts to effectively communicate with their audience in a way that matters. Jason goes over key steps they have taken to bring value and worth to their customers where they are in the digital space if that’s Facebook, Instagram, YouTube or other spaces. To hear more from Jason on this topic, make sure you catch this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Jason Bear and Chris join the podcast. [3:30] Jason gives a bit about his background as a business leader. [6:00] The decision to expand and sell products on Amazon. [12:00] Jason talks about how he set up is first batch of products for success. [17:30] It’s not about the lowest price point. Brand and quality matter! [21:00] Amazon’s performance metrics. [23:00] Optimizing the product listing. [26:30] Jason talks about some current projects he is working on. [30:00] Addressing PPC issues. [35:00] When to move on from a failing product. [38:00] Jason talks about driving traffic to his product listing. [42:00] Know your audience and adjust your email offers. [50:00] The best traffic source. Facebook? Instagram? [52:30] Jason talks about how to utilize Amazon Prime Day. [1:01:00] Participating in Amazon’s Lightning Deals. [1:04:00] Preparing for Amazon Prime Day. [1:07:00] Jason talks about running product promotions. [1:11:00] Parting thoughts from Jason. [1:14:00] Start where you are.