TAS 375: (Coaching Call Recap) I May Have Picked and Launched the Wrong Product…Now What?

What can you learn from other ecommerce sellers who are struggling through on their journey to success? You might be surprised by the level of insight and the key lessons you could learn just by hearing Scott and Chris review a coaching call they had with a seller like you! On this episode of The Amazing Seller, Scott and Chris go over product variations, learning through the process, pivoting to an open brand concept, keeping the right mindset, and much more! Make sure you have pen and paper ready as the guys dive deep into a coaching session they had with a TAS follower like you!

How many product variations are too many?

If you see that your competitor has twenty different variations on their product, do you really need to match what they are doing and offer the same amount of variations? How many variations are too many variations? On this episode of The Amazing Seller, Scott and Chris go over Reese’s product listing and the number of variations he has available for his product. They break down what your approach to having multiple variations should be and why you shouldn't just automatically offer as many variations as your top competitors offer. To hear more about product variation strategy, make sure to listen to this episode!

Learn Through the Process

How do you react when you are faced with difficulty or a crisis? Do you rage against it or do your try to learn something from it? Which approach do you think reaps a better result? On this episode of The Amazing Seller, Scott and Chris breakdown why you should err on the side of patience amid adversity and difficulty to learn from the process. Scott and Chris have both been in the industry for a while and they’ve seen their fair share of success and failure, they want sellers like you to learn from what they’ve experienced. Don’t give in to bitterness and discouragement, get better - learn from difficulty. Find out how on this episode!

Pivoting to an Open Brand concept

Have you found that you’ve become frustrated by choosing to focus on one particular niche? Do you see some openings in the marketplace but don’t see how you can expand your niche brand concept? What if you could pivot and broaden your focus to more of an open brand concept? On this episode of The Amazing Seller, you’ll hear Scott and Chris talk about how sellers like you can make that shift from the main brand concept to more of an open brand approach. You don't’ have to be stuck on the route you’ve chosen, you can make a change! Go deeper with this subject on this episode!

The Right Mindset is KEY

What would you do if you discovered that your product wasn’t performing the way you had anticipated? Do you ride it out, panic and shut down your operation, or is there a better way? On this episode of The Amazing Seller, Chris and Scott highlight why having the right mindset when approaching your product and brand is KEY. Both Scott and Chris strongly encourage sellers like you to avoid getting “Married” to your product. They want to help you see that the best mindset is one that is driven by data not feeling or emotions. If you are ready to adopt the right mindset and move forward on the path toward success, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:20] Scott and Chris talk about their connection with Reese. [6:00] How many variations are too many? [10:00] Initial reactions to the viability of Reese’s product. [15:00] Shifting to an open brand from a main brand. [26:00] Learning through the process. [27:30] Closing thoughts from Chris. RESOURCES MENTIONED IN THIS EPISODE Sellers Summit Jungle Scout