TAS 368: How to Launch Products with NO Incentivized Reviews (Sellers Summit Live Presentation)

Are you looking for some insider tips and best practices that will help you succeed as an Amazon Private Label Seller? Look no further! On this episode of The Amazing Seller, you’ll hear Scott give an in-depth talk at this year’s Seller Summit. He discusses topics ranging from building an email list, optimizing your product listing, connecting with your target audience, and how to build a brand. In his usual style, Scott is fired up and ready to deliver some great insights that will help put you ahead of the competition and take off toward the next level of success. Make sure to catch this powerful episode!

Build and Email List and Avoid Review Sites

As an e-commerce seller, you know how important generating reviews and customer feedback is to grow your product listing’s reach on Amazon. But with all the changes to Amazon’s review policy, how can you ensure that you keep your practices above board and still drive customers to leave reviews? On this episode of The Amazing Seller, Scott stresses the necessity of building an email list so you can communicate directly with your customers and respond to their feedback and adjust your practices accordingly. You’ll also hear some great tips from Scott on how to follow up with your customers directly after they purchase your product when it’s shipped, and after they’ve received it. You don't’ want to miss these helpful insights!

Don’t Forget To Optimize Your Listing

A simple mistake that many e-commerce sellers make in the marketplace today is neglecting elementary steps in setting up their product listing. Don’t make that mistake. Take your time and craft a quality product listing that highlights the great benefits of your product along with high-resolution pictures. On this episode of The Amazing Seller, you’ll learn how Scott goes through and optimizes his product listings for maximum value and positions his products for success. If you are ready to take your business to the next level but want to make sure you have all the little details covered - don't’ miss this helpful episode!

Go Where Your Target Audience Is!

Don’t expect to attract or connect with your target audience by just setting up a great page with a quality product. It isn’t that easy! These days you have to be proactive, get out there and go to the Facebook groups and the Instagram pages where you target audience spends their time. On this episode of The Amazing Seller, Scott explains his strategy regarding connecting with his customers in spaces they are spending their time online. He walks through how you can target those spaces with ads and offers that will appeal to your audience and get them to take that next step and sign up for your email list. If you’d like to hear more about Scott methods and strategies, make sure to catch this episode!

Build Your Brand around a Personality

We are relational, there is no way around it. We connect with other people and we end up participating or buying from brands or personalities that we like or have an affinity toward. What are you doing to leverage this information and build your brand around a personality? On this episode of The Amazing Seller, you’ll hear Scott talk about how important it is to either share your personal story or connect with someone in your product space that can connect with your target audience. This is a KEY aspect to growing a thriving and growing brand! If you’d like to hear more about how you can set your brand up for success, don’t miss this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott’s Seller Summit talk. [8:00] Why Scott started TAS. [10:00] Building a brand and dealing with Review Policy Changes. [15:00] The benefit of building an email list. [22:00] Customer follow up and reviews. [24:00] Depth and Demand. [29:00] Optimize your listing! [38:00] Creating a landing page. [40:00] Connecting with Facebook Groups and Instagram personalities. [44:00] Get a face to the brand! Your face or someone else’s. [46:00] Utilizing Facebook Live. [50:00] Q&A section. Question #1: Do you create the FB groups around the product or lifestyle? Question #2: Is 50% the max you can offer and still get verified? Question #3: Do you do this for each product you offer? Question #4: Can you clarify how you drive traffic to FB pages and groups? Question #5: What is your Instagram approach, same to FB? Question #6: Do you have to wait until you are fully stocked to go live? RESOURCES MENTIONED IN THIS EPISODE Seller’s Summit Check out the great content from Seller’s Summit - HERE Connect with the TAS North Carolina Meetup - HERE Make sure to check out TAS Episode #300 - HERE Book: Jab, Jab, Jab, Right Hook Check out how you can build a launch list - HERE