TAS 326: (Hot Seat) - My Product is Different Than Competitors - Why No Sales After Launch?

Have you been waiting for Scott and Chris to get down to brass tacks and tackle a scenario like the one you are facing? Well look no further, it’s time for the Hot Seat! On this episode of The Amazing Seller, Scott and Chris will break down a question from a TAS follower like you. They will cover product variations, keyword optimization, how to move your product quickly to recoup your costs, and so much more! This episode might have just right the tips, insights, and lessons you need to up your game and take action. Don’t wait. Grab your pen and paper tune and into this content rich episode.

Use caution when adding color variations to your product listings.

The last thing you want is to spend money that you didn’t need to. A critical step in the product research phase is to make sure you aren’t adding options that your potential customers are not expecting. For example, some products don’t need color variations, at least not right away. Listen to this episode of The Amazing Seller as Chris and Scott discuss the reasons to be cautious about which variations you add at to your product listing. If you are just getting started, make sure that you catch this helpful episode!

Optimize the keywords in the title of your Amazon product listing

Sometimes the best solution for a problem you’ve been having is the simplest one. On this episode of The Amazing Seller, Chris gives some great advice on how to optimize the title of your Amazon product listing. Don’t forget that quick glances at your product and titles MAKE a huge impression. Consider restructuring your title if you aren’t getting the results you are looking for. Don’t include unnecessary words. An example is using the words silver or chrome when describing stainless steel, those colors automatically come to mind for the consumer. If you are wondering how you can optimize your title, make sure to listen to this episode!

Tips on how to move your product quickly.

If you have some products that you’ve used in a testing phase or you just can’t seem to move them, what are your options? On this episode of The Amazing Seller, Scott gives some great tips on how to move product quickly and recoup some of your costs.

Lower your price. See if that makes a difference. Lower the price for a few weeks. Go to a place like Snagshout or Slickdeals and list it there. Do a close out sale. Reach out to a blogger or Instagram page to see if they would do a contest with your product.

To get more great tips and insights from Scott, make sure to listen to this episode!

Approach your listing with fresh eyes

An old maxim says that “Familiarity breeds complacency.” You’ve seen this truth play out in your own life. You get used to the weird sound your car makes and you don’t notice it until someone who never rides in your car gets in. Well, the same can be said of your Amazon product listing. You’ve spent so much time building it and crafting it to be “Just right” that you may have become blind to it limitations. On this episode of The Amazing Seller, Chris encourages sellers like to you to take a look at a competitor's listing and pick it apart. Then he wants you to take that same critical eye and turn it on your listing to see what you might be missing. This simple step could help you spot that one thing that you’ve been missing.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:10] The situation that’s on the hot seat today! [9:50] Caution for adding color variations. [15:30] Optimizing keywords in the listing’s title. [23:40] Scott and Chris break down the numbers for this product. [26:30] Some ideas on how to move your product quickly to recoup cost. [30:00] Chris talks about the best PPC (Pay Per Click) strategy. [36:00] Some parting advice from Chris. RESOURCES MENTIONED IN THIS EPISODE Listen to the episode Scott mentioned about depth and demand - HERE Find all the Hotseat episodes - HERE Watch the live events sizzle reels - HERE Slickdeals Snagshout