TAS 244 : Ask Scott Session #73 - You Amazon FBA Questions

Nobody knows it all. Not even those who have been doing something for a very long time. We all need to ask for help from time to time and these Friday episodes of the Amazing Seller Podcast are an opportunity for you to ask your questions about Amazon sales and private label products. Scott LOVES these episodes where he gets to sit down and deal with the real life situations that you and many other sellers like you are facing each day in your business. You can listen to the questions people have already asked and even ask your own questions, right here on the Friday episodes.

When should I start PPC (pay per click) on my new products?

On today's episode a listen to the podcast asked whether he should wait to start his pay per click campaigns until he has a significant number of reviews, or whether he should begin PPC immediately once his product is live on the Amazon platform. What would your answer be? Today, Scott has an answer for this listener and has advice for you if you are trying to determine when and how to start your PPC campaigns. You can hear it all on this episode of the podcast.

If I rank for a long tail keyword will I also rank for shorter keywords within it?

Do you know what a long tail keyword is? A long tail keyword is a keyword phrase that uses a primary key word with other qualifying words added to the beginning or end. For example, garlic press maybe the base keyword. But long tail keywords would be, “stainless steel garlic press,” OR “long handled garlic press.” On today's episode a listener asks if he will rank for all of the keywords within a long-tail keyword phrase, or only the long tail keyword phrase itself. It's a great question and Scott has a great answer. Be sure you listen to find out what it is.

Do I have to set up multiple seller accounts if I want to sell more than one brand?

The first thing you need to do in order to sell products on Amazon is to create a seller account. Today a listener asks if he should set up multiple seller account if he is going to be selling products under multiple brand names. It's a great question and one that can have many answers depending on what your and goals are for your business. On this episode, Scott answers the question with a good deal of insight and foresight, so be sure you take the time to listen.

Is it a good idea to enter a market when there are 3 to 4 pages worth of sellers in the niche? What if I did a bundle?

A listener today has found a product possibility in a niche where there are many, many sellers of the product. But he's curious if it is a good opportunity anyway since there is only one seller who is providing the product in question in a different color, while all the rest offer the exact same product. He is curious if he could create a bundle that includes both colors, or even add additional colors to make a bundle that is more attractive. You can hear Scott's answer to this interesting question on this episode of The Amazing seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:03] Scott’s introduction to this “Ask Scott” episode of the podcast. [2:30] Why you need to schedule and plan things if you’re going to be successful. [6:03] QUESTION ONE: How long do you wait to start your Pay Per Click campaigns after getting reviews? [10:15] QUESTION TWO: I’m trying to rank for a long tail keyword… If I rank for a long tail keyword will I also rank for the shorter words within the long tail keyword? [15:50] QUESTION THREE: I’ve been told I can only create one store within Amazon. Is that true? [20:43] QUESTION FOUR: The product I’m considering has 3 pages of sellers but only one is selling a different color and he’s doing well. Is this a good bundle opportunity? RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/ask - You can ask your own questions. www.TheAmazingSeller.com/resources - Scott’s resources (some are affiliate links) www.TheAmazingSeller.com/161 - episode on depth, demand, and market research.