TAS 166 : Ask Scott Session #47 - Amazon FBA Questions

Welcome back to the Ask Scott sessions of the Amazing Seller podcast. These Friday sessions are one of the funnest things Scott does every week - answering your questions from his own experience - about Amazon Private Label sales. This episode includes questions about handling returns through Amazon FBA, product categories as it relates to seller accounts, product selection tips, and customizable product offers. This episode is going to ramp up your ability to make your private label business rock!

What happens when a customer returns one of my products?

One of the aspects of Amazon private label sales that is seldom talked about in depth is the issue of product returns. It’s going to happen. You are going to have products returned either because they are broken in shipping or have some sort of flaw. What happens at Amazon when somebody returns one of your products and what can you do from there? Scott’s going to walk you through every step of the process so you know what to do, on this episode.

Should I keep all my products in the same categories?

A listener has noticed that some Amazon sellers have their products listed in a variety of categories. She’s wondering if there’s any advantage to this, or if it’s a waste of time. Scott’s got a definite opinion about this and it all centers around the use of keywords and how they impact what a searching customer is going to find when they are looking for a product. There is some powerful food for thought in Scott’s response to this question, so be sure you take some time to give it the thought it deserves.

Is there any way to make a customizable offer to an Amazon seller?

Wouldn’t it be great if you could offer your products in a customizable format of some kinds? A listener today asks if there is a way to make a custom offer to particular Amazon customers. While Scott’s not sure exactly what will come of it, he chats a bit about a new Amazon program that’s still in beta mode, called Amazon Custom. You can find a link to the program in the resources for this episode, and hear what Scott has to say about it by listening.

Have you attended the FREE Private Label Workshop?

One of the things Scott does most months to help you understand, start, and ramp up your private label business is a free online workshop where he walks you through the 5 phases of getting your product live and selling on Amazon. Much of the TAS community attends these workshops again and again because there’s so much helpful content - AND there’s Q&A at the very end where you can ask your specific questions. If you’d like to get in on the next workshops, check out this episode to find out exactly how you can do it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:25] Scott’s introduction to the podcast! [0:37] How you can submit your question. [1:50] How you can get a transcript of these episodes. [2:27] QUESTION ONE: Can you walk through a product return process for me? [11:12] Going over and above on customer service. [12:20] Why you don’t want to follow the “one sale and done” philosophy. [13:05] QUESTION TWO: A question about seller accounts and product categories. [19:35] QUESTION THREE: I’m stuck on whether to pull the trigger on particular products… what’s the baseline criteria I should use to choose? [25:11] QUESTION FOUR: Is there a way to make a customized offer to an Amazon buyer from an Amazon seller? [29:58] Again, how to submit your question. [30:24] Your invitation to Scott’s FREE LIVE workshop.

LINKS MENTIONED IN THIS EPISODE

www.TheAmazingSeller.com/ask - ask your question! www.TheAmazingSeller.com/28 - about returns www.TheAmazingSeller.com/56 - with Greg Mercerm, about products www.TheAmazingSelelr.com/161 - another with Greg Mercer, about products The Amazon Custom option that’s currently in beta. www.TheAmazingSeller.com/workshop