TAS 085 : Ask Scott Session #21 - FBA Amazon Questions

Do you know how to evaluate the results of your Amazon PPC campaign?

One of the listeners to TAS didn’t know… so he asked Scott what HE does to analyze the results of an Amazon PPC campaign. Scott’s answer is very enlightening, focusing on the value of PPC in the beginning to crank up your product’s ranking for its target keywords, which helps drive organic sales. It’s not about profit at the beginning, it’s about exposure. Once the organic sales start happening, there’s more than enough profit to be made. Scott goes into the details of how he goes about it in his response to this question, on this episode of the Amazing Seller podcast.

How does BSR related to possible sales?

A listener has heard Scott mention the BSR of a product (Best Seller Rank) and wonders how Scott knows that certain numbers in the BSR category will translate into a certain amount of sales. Scott’s answer focuses on the reality of each niche having a different set of BSR values and how those variables will impact the numbers on your particular target product. But at the heart of Scott’s recommendations is a piece of software that he’s found invaluable in doing the kind of product research needed to get numbers that give you confidence in introducing new products. That software? Jungle Scout. You can get a discount on JS by using Scott’s affiliate link - www.TheAmazingSeller.com/JS

What if your product is part of a “kit” or grouping that doesn’t seem to have one particular keyword to target?

It may be a bit frustrating at first to hone in on the right keywords to target when your product is part of a larger body of products or a “set” or “kit” that people may use. But in the end, it’s a good thing, and here’s why: Your product has the unique ability to target multiple keywords that may seem unrelated to the casual observer, and do so in a very relevant way. And the advantage to having your product as part of a kit (bundling products) is that people are often more prone to buy products that are part of a kit because it seems like a better value. And a bonus to you is that you are likely able to charge more for the kit than you would for the individual product. Hear Scott’s full explanation on this episode of The Amazing Seller.

Amazon may be encouraging you to sign up to be an international seller, but should you?

It’s a flattering feeling to have Amazon approach you via email about becoming an international seller. And it feels good to think of having a world-wide presence in your niche market. But doing so could be the worst thing you could do. Unless you’re already killing it in the U.S. marketplace, which is the largest Amazon Marketplace that exists, you’ll probably wind up distracting yourself from maximizing your sales in the U.S. Marketplace by becoming an international seller. Hear Scott’s reasoning for why you should carefully consider the step into international Amazon sales, in this episode.

Live workshops on Private Label Amazon Sales, complete with Live Q & A

One of Scott’s favorite things to do is host live workshops to help up and coming Amazon business people learn the ropes of Amazon Private Label sales. He holds these workshops once a week (most of the time) and would love for you to come be a part. You can reserve your spot on the next live workshop by going to www.TheAmazingSeller.com/workshop - and get ready to ramp up your knowledge and confidence for doing Amazon sales.

OUTLINE OF THIS Q & A EPISODE OF THE AMAZING SELLER

[0:05] Welcome to this episode.

[0:30] Update on Podcast Movement and the TAS meetup there.

[3:20] Scott’s live workshop invite

[4:11] QUESTION 1: How do you evaluate the results of a PPC campaign?

[11:45] QUESTION 2: How do you know that a certain BSR will result in a certain amount of sales?

[16:58] QUESTION 3: What is the best way to do keyword research on products that have many variations?

[24:26] QUESTION 4: When is a good time to sign up for international selling through Amazon?

[27:22] A short interview Danny Brewer did with a TAS listener who did a $500 start up on his private label business.

[35:30] How to ask your question for possible inclusion in an Ask Scott episode.

LINKS MENTIONED IN THIS EPISODE

Scott’s free workshop - http://www.TheAmazingSeller.com/workshop

www.TheAmazingSeller.com/PPC - Scott’s system for doing PPC campaigns

www.JungleScout.com - The Jungle Scout app - Get a discount at www.TheAmazingSeller.com/JS

Interview with Greg Mercer, creator of Jungle Scout - www.TheAmazingSeller.com/56

Ask your own question - www.TheAmazingSeller.com/Ask