Download - 012 | Do Good, Make Money | Philanthropic Marketing with Laura Probst

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Business:Management & Marketing

012 | Do Good, Make Money | Philanthropic Marketing with Laura Probst

2019-04-22

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From Gillette's #MeToo debacle to Nike's "Dream Crazy" effort, cause- and social-related marketing campaigns are popping up everywhere. Cause marketing expert Laura Probst joins Christie to discuss what it takes to create a successful cause marketing initiative, the biggest mistakes marketers make and shares incredible tips on how you can find the perfect social cause that fits your lifestyle without feeling like an "extra" commitment. Bonus: Her "Confession in Advertising" officially sets the bar as the one to beat.