How to promote your stand at an event, and how to help if you're a brand ambassador

How do you promote your stand when you go to an event? Do you hope people will find you by accident or are you telling everyone in all the ways you can think of? In this episode of the podcast, I talk about how to promote your stand at an event to get that all important traffic to generate sales. I also talk about how to promote your stand before and during the event, and how you can get brand ambassadors and sponsored riders to help you too.