How to Sell More Vegetables - Options Beyond The Farmers Market, Restaurants, and CSA - The Urban Farmer - S2W9 (FSFS49)
What if you are already selling at farmers markets, but you don't have enough of a diversity of products to design a CSA around?
If that's the case one option might be create a collaborative CSA.
The collaborative CSA allows you to expand your crop variety with competing with other farms and without diluting down your efforts on your farm. You grow what you grow best in your context, and source everything else from other farmers who are better setup to grow those specific products. It creates a win/win situation for you and the other farmers. Everyone grows what they grow best, and in theory sales go up. It's also a win for the consumer because they now have concentrated access to more local products, without having to sourcing these producing individually from each farmer.
Aggregators, collaborative CSA's and food broker models, are these models perfect? No. But if they give you options. And if you are having issues moving product, then more options might be better than less options. You just need to look at everything and figure out which combination is the best fit for you and your market.
In today's show we'll look at some alternative market streams for selling your vegetables, so to help you start thinking outside the box, so you can sell more boxes, of vegetables.
It's currently May 2016.
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