BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc., I always enjoy talking to 'out of the box creators' & pioneer's in various business niche's. You are familiar with BluBlocker™ Sunglasses?? Their popularity is due to an unforgettable ad campaign! Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. BluBlocker™ sunglasses are sold currently at stores throughout the world with over 20 million pairs sold. As a well-respected and visionary entrepreneur, extraordinary teacher, leading real estate investor and super successful marketer, Sugarman shares with one and all how "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem." By creatively looking at his problems and turning them into many new and innovative opportunities, Joseph Sugarman has created a wonderful life for himself and his family in Las Vegas and at his beautiful home on Maui. Stem120.com
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