The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 081: Growing a Cash Practice with Zero Paid Marketing - Dr. Carlos Berio
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health and the second is an announcement about registration for my upcoming Cash-Based Practice Freedom e-course.
During the interview, I catch up with Carlos about hiring employees for a cash-based practice, what kind of physical therapy and training services SPARK Physiotherapy is offering, and how he has continued to grow his practice with ZERO paid marketing! You'll really get a feel for how connecting with patients drives his cash practice, brings in clients, and creates marketing opportunities. Stick around for the end when Carlos, a fellow #twindad, tells me about all the exciting things I should expect while raising twins!
More specifically, we discuss: What traits Carlos looks for in hiring employees for cash-practices vs insurance-based ones Why salaried staff at Spark Physiotherapy are still motivated to fill gaps in their schedules Services offered at Spark Physiotherapy, from PT, to personal training, to “PT Lite” How Carlos grew his practice…without spending a dime on marketing Lessons learned from organizing a physical health festival Using current clients’ connections to arrange high-converting presentations and events What Jarod should expect when raising twins! Resources mentioned in this episode: Jarod’s Cash-Based Practice Freedom e-Course Instagram for SPARK Physiotherapy Facebook for SPARK Physiotherapy SPARK Personal Training YouTube channel for SPARK PhysiotherapyInterested in the cash-based private practice model?
>> Click Here to learn how to start your own Cash-Based Practice
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