The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 077: From Side Hustle to a Fully-Booked Cash Practice - Jim Heafner
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT!
In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas about scaling and hiring. We discuss what traits I look for in a PT, how to automate the hiring process, and how to ramp up hours and demand for a new PT.
More Specifically, we discuss: How Jim transitioned from home health employment to a permanent location for his cash-based practice. The early networking connections that earned Jim lots of patients and referrals Why Jim, Chris, and Brian started TheStudentPhysicalTherapist.com Jim’s “20 for 20” discovery session model and how it has drastically helped his business (and earns him some money rather than giving completely free consultations) How Jim got in with a network of 25 personal trainers in his community Jarod’s advice on what traits to look for while hiring new staff physical therapists What to do when you need a 2nd PT but can’t employ them full-time off your current patients Considerations for setting and raising prices in a growing practice Jarod’s simple experiment that shows you that you CAN ask for more money Jim’s new book, Sticks and Stones, about the complexity of pain Resources mentioned in this episode: Dana Tew and the OPTIM Manual Therapy Fellowship Sticks and Stones: A Collection of Analogies and Stories to Better Understand Pain by Jim Heafner and Jarod Hall. TheStudentPhysicalTherapist.comInterested in the cash-based private practice model?
>> Click Here to learn how to start your own Cash-Based Practice
Let us know if you enjoyed the show:[Click to Tweet] Thanks Jim Heafner for sharing the strategies you’ve used to build your practice on the Cash-Based Practice Podcast w/ @drjarodcarter ! http://bit.ly/cbp077 #cashPT #bizPT
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