With ad blockers, premium streaming services, and set top recorders, it's never been easier to avoid the adverts in the films and shows we enjoy. So product placement- getting that thing you're trying to sell on screen, or even better into the hands of one of the main characters- is getting more important. The Food Chain from the BBC's World Service looks into the past, present and future of product placement as a way of advertising what we eat and drink in an episode called 'Is Product Placement Getting in Your Face?' presented by Emily Thomas.
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