The 'Accidental Entrepreneur' Penny Power OBE shares all #20
Find your voice - Episode 20 "It's a curse to call yourself a true Entrepreneur, unless you really are" - Penny Power #20
Tagline: "Love is the most powerful force in the world, the more you can live within that energy, be that energy and give that energy the better your life will be "
Penny Power, OBE is an incredible woman who could complete a podcast series alone. Having labelled herself as an 'Accidental Entrepreneur' Penny formed the first social network for business owners exceeding 650,000 members. However, as many entrepreneurs can relate, she was then forced to handle many ups and downs along her journey and forced to really look deep within herself. Through a journey of self care and discovery Penny began to deal with depression and really find her true purpose and love for herself. A journey she may even consider tougher than the entrepreneurial one.
More importantly than the above, Penny is an extremely proud mother to 3 and wife to her husband all of whom she considers the greatest gift she ever received. Penny now coaches people on a 1-2-1 basis transforming not only their lives but also living her true purpose.
From depression, to business, to self care to coaching we discuss so many facets that many of you today can relate too and hopefully take nuggets of information to move your lives forward and find your voice!
Please check the links below and follow Penny's journey as she is credible, honest and an overall lovely soul.
Thanks for listening
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Links to guest:
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Have an awesome day
#JustDeuIt #FindYourVoice
[Music]
welcome to an episode of find your voice
a movement led by yours truly
Aren do a guy who has overcome
crippling anxiety adversity and
difficulty like so many of you in life
whose main goal now is to help you
combat your excuses take control of your
life write your own story and most
importantly find your voice so now
without further ado I welcome the host
of the show himself mr. Aren do what's
going on people thank you for tuning in
to another episode of find your voice my
name is Aren and as always I am the
host of the show so I'm extremely
delighted to bring to you today
penny power now for anyone who knows
penny they might also know her as the
accidental entrepreneur and the reason
for that is because penny created this
absolutely monster of a social network
for business people in 1998 which
actually had over 650,000 business
owners in it not knowing what she had at
that time penny was sadly disrupted by
what we know today as linked in so
there's definitely a brilliant story
there and we do discuss that further
into this episode alongside this penny
has also received an OBE in 2014 for the
work that she's done and she's seen by
many as a winner and having spoken to
her in some depth not just during this
episode but prior to it she certainly is
that alongside being a mother to three
children and a wife to her husband penny
now sees herself working with clients on
a one-to-one basis and we're in a
society today where a lot of coaches are
almost spawning overnight I mean we're
seeing people with one or two years of
experience becoming a coach and then
selling their services and being a bit
skeptical apart a lot of these coaches
penny is somebody I'm certainly not
skeptical about because if I was ever to
recommend anyone as a coach it would
certainly be penny because penny has the
experience and you can tell from the way
she speaks in this interview she knows
this stuff so I think without further
ado we're gonna jump straight into this
one it's extremely exciting for me to
bring somebody like penny onto my
podcast
and I'm extremely grateful for that and
I hope you all enjoy this episode thanks
for tuning in
ok so firstly I just want to thank
everyone for tuning in to today's
episode today and I've just had a
fantastic discussion with penny prior to
this actually going live so I've got to
know her a lot there but I think it's
very important that you guys listening
tuning in today get to know the real
penny or Penny powers she is known to
many of us out there today so firstly
how are you doing today
very well I feel very well warmed up
lovely conversation with you it was it
certainly was I could almost have an
episode out of that just in itself but
I'm just for their sake of the listeners
who have just tuned in now and obviously
may or may not have heard of you could
you please just maybe give us an insight
in relation to where you first started a
little bit about your journey and
basically what brings you here today and
so I think you know and I think it's
been a journey of finding my voice which
is just perfect I'm gonna try and keep
it little 16
I went into the IT industry when I was
19 I didn't go to university I went into
sales and tele sales and joined it when
it was really booming and so it was
fairly relatively easy to excel and I
ended up with in about by the age of 24
I was sales marketing director of a 80
million pound company with about 400
staff that I was responsible for and an
80 million pound sales line and we had
offices around the country eight offices
and but my first day there I just went
into there and completely just out of
scarcity and needed to leave home and it
was a job and and I realized I was quite
different to everybody else in the room
you know I wasn't really that focused on
the sale but I was focused on the impact
of the sale that would have on whoever
was buying the product and I actually
resigned after seven months and I was
going to go to the University to do a
psychology degree I had finally got my
place and my boss took me into a room
and said why are you leaving I said I'm
just not cut out for business it's not
my world I want to be have more impact
in business and he said but you have no
idea of the shift that you
created in the culture of our
organization and I was ripped shots as a
19 year old to be told that and he said
just be you stay and be you very
powerful when someone says that to you
so I did and I built quite a nice career
I'd sort of left that company and
actually went off to four other
companies and then was invited back to
be their sales marketing director when
they had grown quite substantially and
then at 28 I was blessed with my baby
Hannah and two more children and that is
absolutely that and my marriage is being
my highest values my highest joy the
thing that I think is the most important
thing in my life I think you know that
fall saying charity begins at home I
think if you put oxygen on your family
then you build a family that doesn't
take from the world it can give to the
world
i I've taken my role as a mum really as
my most important thing in my life and
my merit and my marriage because that
completes the family and but I am quite
driven I love I do love business and
when I was 33 so I had Hannah was five
and then I had Ross who was three and TJ
was just not long born about six months
old I came up with the idea of the fact
that business seemed so lonely people
working on their own my husband being
one of them and sort of subject of night
networking in 1998 wasn't huge but there
was it was sort of going on but there
was no online networking for business
there was Friends Reunited and MySpace
but nothing for business so I created a
community for business online with a
culture of reducing loneliness helping
people with their self-esteem and her
self-worth and helping people to be who
they were rather than just what they did
and it grew and it grew and it was
phenomenal but then we got massively
disrupted we were growing up organically
it was a subscription-based business ten
pounds a month ten dollars ten euros
depending where you were in the world we
were in 52 countries had 5000 offline
events here and then LinkedIn took hold
so retweet hoffman had actually visited
and used our site a little bit he then
raised three hundred and thirty million
dollars when in the
okay we just couldn't raise any money
we'd raised very small amount of seed
investment but interestingly he just
went a different route and culture he
went to the business world with his
fantastic tool but it's said it's only
about what you are and actually then we
saw that was in 2002 so that was four
years after we had grown then in 2004
Facebook came into the student market
2006 Peter came in and the mark I think
we all polarized you know this is Who I
am on Facebook this is what I am on
LinkedIn an academy sat somewhere in
between we needed to pivot the business
model by now we had lost our house in
order to keep the business going it was
very challenging the trout children
traveled around the world meeting our
members had little lapel badges with
their names on them shaking hands at
teach ethics or he first started
networking and anyway in 2008 we went to
the bank and said look can we have a
loan to pivot this business and they
gave us a 5 year loan enabled us to
start looking at how we can offer free
and start basically doing what we didn't
want to do but in order to survive which
was going to be sell your data so you
you know what we now upset about in the
other markets so obviously that meant a
lot of our members that were happy to
pay we're unhappy but did get some new
members joining who were happy that it
was free but it really challenged our
values and then three years into that
with two years left around the bank loan
the banking crisis happened
we got a 30 day notice to pay back the
rest of the two years and they brought
the business down the bank after 14
years so an incredibly painful defining
moments in 2012 and it has been an
unbelievable climb to get back any sense
of self-worth self belief a big journey
I which we can we can look into it was
wonderful in 2014 out of the blue came a
beautiful letter and offering me an OBE
for the contributors
lovely feeling of validation and
but actually what I really learned is
you can get huge amounts of external
invalidation in life but unless you can
validate yourself and believe in
yourself and feel your own sense of
self-worth these things are just a bit
of gloss on your life and that's been a
journey which culminated in me writing
my book last year
fantastic and your book is called it's
called business is personal well firstly
what a journey I probably got more notes
here that again I could do probably a
podcast on separately so I just want to
touch on a few things throughout your
journey so you ended with the validation
statement which I don't want to go into
cuz I think that's so important
especially in today's society yeah you
were 19 years old you had almost kind of
disrupted and made a positive scene in
this industry where there was a fitting
comment and you said just stay and be
you yeah I loved that because I filmed
myself and in an industry where a lot of
my business comes through social media
there are people not just being
themselves I feel that a lot of people
have a magic or they're saying the
things that they necessarily feel they
need to say yeah what people want to
hear and I think sometimes we all have
such a unique gift or skillset that we
may not ever get to see if we're too
busy trying not to be ourselves if that
makes sense
I think I think that was beautiful and
you touched the game moving after that
about your family and I just resonated
so much with your values in terms of
breathing oxygen into your family and
how important your marriage is so we
touched obviously prior to this show a
little bit about one of your children I
lost a TJ and just the incredible person
that she is so again that's a testament
to your values and that kind of brings
me to where I am so I touched on the
LinkedIn obviously disrupting and it's
and sadly for yourselves you had to
almost kind of pivot but you mentioned
something which I just found fascinating
which was the values bit that really
kind of struck you so it's nice to hear
and it's quite refreshing from yourself
that yes you could have pivoted the
business and almost kind of taken on a
LinkedIn approach but that's not who
penny is so using that and realizing
that in that moment getting the external
validation of OB what did you then do in
terms of your business I mean is that
still going now that sort of business or
have you completely shifted it now
towards really helping people trying to
find out about themselves as in terms of
full of himself with yeah I mean I
definitely has been a thank you for that
that lovely reflection of what I said I
think it's been a journey you know
something I say when I am coaching and
mentoring and I run a mastermind group
now I take two cohorts yeah so I I
support people through a mastermind
group which is beautiful experience we
do need in our values we do need to have
a brand we need to know what we're here
for you know that lovely saying to best
days of your life the day you're born
the day you discover able all of these
things are very very powerful
start with why simon Sinek what it's
created it's created a massive panic of
people that don't feel they have it yet
and you can't force it so you know was
coaching a lady yesterday it was
incredibly inspired by brainy Brown and
her vulnerability statement and simon
Sinek and all these role models and
she's desperate to find her big message
and I just said just it will come but it
absolutely starts with the seed of who
you are and you can't force it because
you want to market yourself better or
write a better book or you've just got a
lot now having a coach or a mentor or a
loved one help you coach that out of you
is very powerful and I was with a
brilliant guy called Sun hartley
yesterday and he's a performance coach
and he said these three things you know
yourself be yourself accept yourself
I loved that thought I love that know
yourself be yourself accept yourself and
I don't think that we can you know I
went through a process last year with
psychologists and group therapy because
I broke and I didn't break to the point
where I was you know I was shaking in
the corner but I had a really day of
devastating experience that dangerous
and scary experience on the 30th of
November 2017 that I went off to a
hospital thinking I had had a stroke or
something and they found no new logical
things and and anyway through going to
see psychologists discovered that and I
was now having some form of mental
health challenges and I actually spent a
lot of time reflecting and thinking and
I think I started to break probably for
you
before I had that incidence it's not
something I was fat you know you could
start off you could start off being
completely disabled with a bad leg
through or hip through eighth rightous
it would start years before you know you
get the so I think mental health issues
you have to start becoming very
self-aware of how you're showing up in
the world before you really know you've
got them and and you know I believe in
mental fitness but there's another
subject you know starting before it
starts like you do when you look after
your physical health so the values
finding your voice knowing your values
are very critical you can't force these
things though and you know when I talk
to CEOs of businesses or leaders of
businesses they've got pulled into a
vortex of ambition like this whirlwind
of ambition that actually is fantastic
if economies create that culture because
they create to the fear and they create
the culture of you're lacking and
therefore scarcity and and fear and you
lack and the market is a brilliance has
it online saying you could be more
successful you could be richer you could
be more beautiful which immediately when
you actually read that your subconscious
hears I am lacking really wave love so
brilliant it's so clever but revolting
so we have to step away from things like
social media and comparison and
Roosevelt said comparison is the thief
of joy it's my favorite quote yeah it's
brilliant isn't it love it yeah
absolutely and and it's it takes a huge
amount of reprogramming your mind to
stop doing that
but at least once you're aware you're
doing it you feel yourself doing it you
call yourself back into line because
when you look at the ingredients of who
you are you know what makes you up there
is no single human being on this earth
the same as you say mercury your
knowledge your skills your intentions
your passions your experiences your
adversities you've it's just absolutely
nothing that could make someone the same
as you so therefore comparing yourself
is the first downward spiral really and
one that people are so locked into and
so you know anyone listening I'll just
say calm down listening to yourself just
have more self-awareness think of your
joys think of what really sets you on
fire all that's that which other people
will say but really do it not to make
money from it to begin with I saw
powerful again I mean I can resonate
with this and I'm not sure if you've
followed it in my story or any of my
progression but I try and say a lot of
this myself because again probably
similar to yourself I found myself in
the state of comparison initially
especially when I started the property
journey and I have this habit now and
I've kind of I don't do this in a way to
offend people or be rude but I've
stopped almost going on social media and
liking people's posts and stuff because
what I effectively do now is I have a
message every morning or every evening
that I want to share with the world and
what I'll do is I'll write it out and
I'll send it out and all of a sudden I'm
off social media I'm not there to see
how many likes I get or how many shares
I get because if I fix ain't myself on
that metric in itself what's gonna
happen is if it's law one day the next
day I might be scared to share my truth
again and I think I think one of the
important things you touched on again is
people are almost in this panic of we
don't have it but they probably do and
it's a patience game I suppose and where
I always say to people he's just speak
your truth speak whatever that comes to
you it's your own perspective it'll
resonate with certain people and we're
almost in a society where people are
trying to almost say key and buzzwords
because they feel like that's what they
need to almost same and I think you hit
the nail on the head and I think with
your experiences Ryan you just briefly
mentioned the coaching aspect I think
people listening to this show can gain
so much value from that so I just wanted
to touch on your mastermind that you
mentioned is that what's something that
people would necessarily need to do in
person or is it something that you can
do online from the comfort of your own
home a really great question so I've
been on my own journey and I'm gonna
come back to that if that's not too
annoying so really so when I my - I call
myself an accidental entrepreneur for
years because I was when I came up with
he had a me I didn't know his tiger by
the tail but I had and then I started my
second business after he had me call
digital use academy which it was highly
impactful it was working
young people I created the digital
marketing apprenticeship that is now
widely used and I got investors to put
money in we invested three hundred and
fifty thousand pounds in an e-learning
cent system and we distributed that
through further education colleges as an
apprenticeship and over three years I
out two thousand unemployed very hard to
reach young people into jobs giving them
the confidence that their digital skills
had value in the world and and hoping
that they would go into it with us the
sort of culture that I believe in around
social media so that was my second what
I call on two-player journey then I
started my third which is called the
business cafe and it was that part of
the journey that broke me because it was
another push and what I feel is um the
term entrepreneur is really dangerous to
me entrepreneurs are creating something
from nothing and have massive ambition
and Luke Johnson in his book stops
startup I think it's called said
ambition is a curse and not everybody
has it right to be a true entrepreneur
you have to be massively ambitious and
you have to know how much you're willing
to sacrifice in terms of time money and
gratification because being true you're
building something as scales and has
impact and this is the Silicon Valley
world you know go out raise 300 million
dollars and there and reduce all your 1%
and you know it's long busks and Mark
Zuckerberg the thing that a lot of
people your generation and two cents
that my generation came you know we we
witnessed from about 20 to 23 years ago
when ecommerce everything started so I
would say that you know it's a curse to
call yourself an entrepreneur unless you
truly are so my own personal journey is
and where I am finding so much joy now
going back to your original question
yeah is that I was employed had my
children then became an entrepreneur
accident accidentally then they became
an entrepreneur a game with digital
youth academy then tried to be an
entrepreneur game with the business cafe
and I still want to bring the business
cafe to market but when I broke my basic
my cup was full I was overflowing for
even a got out of bed
my resilience had gone and I was
exhausted and burnt and the way I've
come back is by saying actually I'm
going to be a small business much nicer
of course yeah
a small business is what is my value to
one person and how can I exchange that
value for money and impact their lives
directly so at the moment starting from
January when I launched my mastermind
and my mentoring coaching program this
year I only need to work with about 34
amazing people and I will fulfill not
only my emotional needs but my financial
needs and when I go into a room with
somebody I'm coaching I know that I get
that gratification I'm not only seeing
the impact I'm making on that one person
but also they're paying me yeah money is
actually ultimately one of the ways we
get our worth it is it's I know we don't
chase money but if we're broken and I've
been broken and if we can't financially
afford to feed our children trying to be
an entrepreneur is a very very dangerous
journey so going back to your question
am i delivering it online yes I've been
asked that a lot
yeah if as soon as I do that I'm
stepping away from my direct impacts in
terms of I'm putting a computer between
me and and being able to love and hold
and touch and care and look in the eyes
of the people I'm wanting to impact and
so this year that's what I'm doing thank
you for that answer so I want to play
devil's advocate just a little bit on
the the last night you said there so I
fully understand the whole direct beep
there directly impact them hold them
love them and touch these people that
you weren't have been on a one-to-one
basis and I suppose when I first started
personal training I literally started
personal training because one I had lost
a lot of weight and done a qualification
with a bit of spare change I had but I
thought it would pay for my way through
uni and then obviously doing that I
really enjoyed it I loved transforming
lives and seeing people lose weight gain
confidence which again I felt fantastic
as being mothered journey and I got to a
point myself as I and I remember
I should take this online and almost do
like an online coaching for personal
training where I will check in with
clients online again losing that that
one-to-one communication thing but at
the same time getting back some of my
time so my yeah and perhaps potentially
making more money and I initially kind
of was with yourself I was like I don't
want to do that it's got it's kind of
almost dilute my power and my gift that
I have when I work with people but then
at the same time I had somebody question
me and again this is a question I wanna
ask you is do you not then feel because
in this very brief moment with yourself
the reason I ask this is because I don't
want it to be that penny is based in
this part of the world or this part of
UK and we don't have access to penny
right now because I feel that if you are
able to connect with more people yes the
message might be slightly diluted but I
think your message is so powerful that
you could affect so many more people so
is it something that maybe your identity
later or I used sorry I'm gonna give you
a really long answer to this Aren okay
so at the moment I don't believe in
myself enough okay it's getting there
and this is the story I'm gonna tell you
and it's absolutely true and it's the
most up to date story I can tell you
about my life okay yeah please do I have
always wondered why people would spend
money on an aspen all our mulberry or
Gucci handbag right so you're gonna
think where the hell she kept okay I
never needed it
I never wanted even when Thomas and I
had money you know and life was a bit
easier didn't turn me on Thomas came
back from Dubai once on a speech has
brought me back in a beautiful good she
box a handbag and it sat in the box for
three years I never used it didn't write
and but my daughter Hannah who we talked
about a little bit and and hopefully you
might interview so absolutely would be
an honor so when she was 20 and I we
didn't spoil our children they had to
work from the age of from a young age
and at 16 they got jobs in supermarkets
or Starbucks or whatever and age 20 she
got an internship at Barclays and I met
her after work one day and we went off
to Marbury
just off Oxford Street and she spent 900
pounds in a bag I didn't judge her I
didn't judge at all is her money she'd
worked hard for it and that was some
symbolism she wanted that bag and she
had this private relationship Reeves my
big my older sister who's 10 years old
and me because my elder sister he's 10
years old of me loves designer handbags
and I used to watch quite jealously this
but I think I want to join that Club I'm
not in certainly sign a handbag but I
was quite jealous of these this banter
that I would hear and then looking at
each other's bags because ever since
then Hannah's brought more bags anyway
when I started this mastermind group we
were meeting at some Pancras station
it's beautiful meeting place and a
restaurant there and that's where my
master minds are going to be in a
private room there and I had 12 separate
meetings because I have a four-hour one
to one with all the masterminds before
they join and I would walk past an
Aspinall shop right eight and I walk
past it looked in sort of smug that all
Hannah would love that and walked up
these steps into this restaurant anyway
one day I about the bath Inc was about
the ninth meeting I went into the
Aspinall shop took a photo of this
lovely handbag and said to Hannah
you'd love this handbag Hannah and she
said yeah is lovely the next time I went
back my 10th time I went in and I got it
off the shelf and I put it on my
shoulder oh yes quite not put it back
11th time went back went in looked at it
and asked him how much it was and talked
to him about it last week was my 12th
time and I said to Hannah the night
before I was going back to London for my
12th meeting Hannah I fallen in love
with an astronaut bag yeah and she went
by it by it mom buy it buy it buy it
really and she said I am mom you really
deserve it buy it so I said don't be no
somebody who works for Aspen or
something I could get a 30% discount
oh yeah I can look into overnight if you
want mum so we'll do that that'd be
lovely done it anyway next morning I
woke up to get the train to London my
job meeting and I sent her a text and
said Hannah I'm gonna buy it I don't
want it discounted I went in and I
bought it and we came home and we
champagne while I opened it at home and
Thomas said to me just said out of the
blue how come you've decided to buy
yourself back and I said Thomas I'm
worth it and it was so poignant that
everybody cried because Hannah has said
to me mum why don't you believe in
yourself you've gotten an OBE look what
you've done look at the lives you've
changed look everything you've done and
I said I just didn't believe it inside
me until I've got I do now so this is
the most up to date story I can tell you
our an a my journey and it's been really
interesting I share it because I'm
really open with everyone if somebody
wants to judge me for the the pain I've
been through and the losses I've been
through and judge me is a bad business
person because I'm not achievable you
know I could have achieved I don't I
really don't care about that I'm just me
and um and I will share that that story
with the world because it's we've got to
find our own self worth deep deep deep
down now so in answer to your story
which was bad to me to go online and
expect somebody to want to pay for an
electronic version of me I haven't got
to that point yet believing in myself
enough
that's incredible thank you for sharing
that I'm grateful for you sharing that
because as you were saying that there
were so many parts of it maybe some of
the listeners could probably resonate
with it where I'm on this
entrepreneurial journey where I'm kind
of bootstrapping
as and when I can and stuff like the bag
if we use trainers for example where my
younger brother who's nine years younger
than me we're going spend to endure
parents on a pair of trainers where I'm
like I can't do that I can't possibly
think I'm doing that I mean you grew up
in slightly different generations where
finances were different and growing up
but I don't know something tempting just
click there and I thought maybe there is
a is an element within myself where my
self-worth needs to kind of at least be
reflected on and maybe people listening
to this can reflect on that because it
was a beautiful moment I could almost
picture you coming home
popping up and that bottle of champagne
and then having this moment where you're
like do you know what I am worth it so
it's a beautiful story that you've just
shared there and in relation to the
diluting the message
thing which is the question that I asked
you and you feel that you're not
necessarily worth it now can I just ask
is that kind of like an impostor
syndrome that's going through your head
or do you I think it's partly that I've
watched so many I don't want swear you
can sway tosses is the places I say sell
a dream online and manipulate and and
corrupt I don't want to be part of that
world and I've seen people close to me
you know hire an expensive house rent a
fat Ferrari and stand outside and say
you can be as rich as me if you do my
program and and they are multi
millionaires but I have seen so many
lost souls back up their lives leaving
that story and so I've got to I've got
to get to a point where for me to join
that world I've really got to feel safe
that I am never going to do that to
anyone penny I loved that about you
that's like for me it's kind of like
about the Family Fortunes TV episode
going through my head reach that top
answer and it's like kind of bleeding
because for me it's one of the things
that I hold very close to my heart so I
I got taught off by my wife actually
last night so this is a very current
story and I was writing a post and I
kind of just write post from my heart or
whatever I think I don't spellcheck it I
don't think about it I just literally
write it there and then and as I was
writing it I sinner peeping over it she
was kind of looking at it like why you
kind of she's seen it as me being kind
of argumentative or not I'm just trying
to think of the wrong bird a bit against
the grain kind of thing because my
message yesterday was very similar to
yourself so I'm in the property space
and in the property space there are all
these millionaires selling this poor
thing
dream and I absolutely hate it because I
was fortunate that I had 12,000 pounds
left in my account which I spent on the
education I still believe I would have
been where I am now without that
education because in hindsight it wasn't
as good as I've published sin so since
then I have probably
move people away from the education and
I've offered my free service I've given
my course material that I've paid
thousands for because I'm like listen
you can learn all this yourself you
don't need this shiny book or this
course that's gonna change your life
because I've done it I joined this
course thinking twelve months time I'm
gonna be a multi-millionaire blah blah
blah all of that so you've obviously
seen these kind of and I put crooks I
don't call them houses but appearances
is probably a better word and it really
really it gets it gets to me because at
the same time I also feel I have value
in some of my skills that's where I can
go out and coach an extensive amount of
people but then I almost getting this
impostor syndrome myself thinking I
don't want to ever be seen like these
people out there exactly doing it the
wrong way so I fully get there and
obviously we're at different stages in
life you're a lot more advanced and
experienced than myself and I get that
and at the same time I'm like I'm seeing
people with less experience than myself
who have fabricated their results taking
good selfies on one Facebook and then
all of a sudden the selling weekend
courses for two thousand pounds and I
read a book recently on it and it was
about neuro linguistic programming NRP
called the dark psychology and there was
a brilliant quote in that and what it
said was you can either manipulate
people or persuade people basically and
the people there's a lot of people who
say I want to help you I want to do this
for you and you need to be able to
assess are they trying to manipulate you
I looking at their own self gain
irrespective of whether it's going to
actually get you what they're promised
in you or are they're just trying to
persuade you to abandon life and I'm I'm
grateful that I've managed to have this
interview with you and lets you connect
with you because you're one of the good
people and it's nice to see somebody
doing it the right way and I do feel
that sometimes we may not get there as
quick as other people and we may have to
probably face more obstacles but I just
believe it's just so much easier to go
to sleep at night doing things the right
way well it does it goes back to what
you said at the beginning about your
core values and and and whether you can
sleep itself you know these CEOs that
Sam you this someone was telling me they
coach it said the CEOs are in fear of
losing their jobs or their business
because all around them they have no
la they've just lost everything we've
lost their wives they live no
relationship with their children in
their strife for success of whatever
they decided success would be when they
were young they have and now they sit in
fear in these big jobs because if they
lost their job or they lost their
business they have nothing else left and
I think we have to think about what is
it we want to surround ourselves with
Tomas and I have lost everything and we
still had our marriage and our children
and it's it's all that matters that's to
me that's the possible and I think
people need to go deep into their values
but they chase this ambition or this
dream or this comparison or whatever it
is that's confusing them yeah absolutely
I think that's a fantastic message thank
you for sharing that penny I really
appreciate it
so now that you're you're definitely an
entrepreneur I think I don't think
anyone's gonna disagree that you're an
entrepreneur whether it is by accident
or whatever I mean I feel I'm a big
believer that everything happens for a
reason and if we choose to we can find
our own way and I'm grateful that you
found your own way but what I want to
ask is so for somebody who's been
through been through it all should I say
in terms of the journeys of ups and
downs what's your daily routine like
because I'm a firm believer that
motivation doesn't last forever and I am
strongly I'm strongly for sorry and that
we should discipline ourselves in
certain aspects hence your nutrition or
the thoughts you tell yourself
affirmations being grateful all that
sort of stuff in order to get through
the darker days and not everyone speaks
about the darker days but what's your
daily routine like Monday to Sunday um
so I am always been an early Waker even
as you know child when I was teenager
did my revision early I always wake so
does my husband around 5:00 o'clock and
we love that and we go down and get two
cups of tea each one of us goes and gets
four cups of tea
and we do have that television in the
bedroom which we absolutely love so this
morning we watched we loved all the
dramas we watched the final of mother
father son for example and we lie in bed
together and we hole
has and we have a cup of tea and we
watch that and then we do that from our
now this is I'm not rushing to London
for trade and then I share and then I
for the last six years I have made a
very lovely drinks which contains
spinach kale berries chia seeds flax
seeds hue carrot and and then I start
work because I love work so either start
work in the office or I will go to
London I do try to go to London after
10:00 because hey the trains are so much
cheaper oh I go on the train I mean it's
you know how much that makes a
difference to your monthly outgoings if
you if you do have a discipline of doing
that and I just feel better if I do that
then I get a good start in the morning
and then my ideal day is to coach one
client today about three times a week so
in the afternoons
I'll meet at this lovely place and coach
them if it's better in the mornings I
will do the morning because it's really
down to where they when they get their
best energy of course Alice and three
times a week I'm really grimacing here I
try to go to the gym okay Red Mill and
do some weights but I'm not achieving
that very well moment and I do have a
yoga routine that I try to do every
morning before I get dressed that's it
fantastic do you do any sort of them I
mean I know you've touched on yoga there
do you do any meditation or any
gratitude journaling or writing your
goals down is that so I do I am I have a
attitude of blessings and gratitude all
through the day and I do start my day
with that I definitely don't even have
to consciously do it I just comes into
my mind that I have not that I feel it
now it's I think it's incredibly
powerful that mindfulness meditation
that would completely elude me I just
don't have you do that but mindfulness
I'm trying to learn that my son who's
studying psychology at University who
and there's quite a high performing but
very him puts a lot of pressure on
himself a lot of pressure on himself
he's learnt mindfulness and he's
actually done a certificate in it now
and he has it's it's incredible how its
transformed him he said he can't live
without it and so it is that's an
discipline I'm trying to bring into my
life like I've got it
fantastic and just actually if we may
just going back to something we touched
on earlier we touched on mental fitness
and I know we spoke about this before I
click the record button yeah do you want
to just briefly elaborate on that as
well because I think that's going to be
very important for the lissa so I when I
had this sort of breaking moment I
ultimately took a while but in the end
the psychologist diagnosed me with PTSD
which I always thought needed to be a
huge trauma you know something it
directly happened to you but PTSD is
basically anything that everyday comes
back into your mind and it is and it
fills your cup before you because at
work Venus that started today and I had
12 things that from the age of 3 through
to about 3 years ago that were still on
pains that I hadn't accepted and
reconciled and I wasn't a victim of them
but they were still front of mind and I
had to go through a process called EMDR
to work through them which was a hard
exhausting painful process of acceptance
and letting it go and then when you do
it goes into your you might back in your
mind the other thing that I got
diagnosed with is a form of depression
called cursive strong which is a bad
book by dr. tim cavanaugh on
he owned a Mazon he worked for the
Priory and he found that people that
were coming to him who were very dynamic
very hardworking high levels of
discipline were he'd ended up diagnosing
hit them with this and what I got
diagnosed with and it's basically a form
of depression that means you will not
self care and look after yourself right
if you just get up every day and you
just keep pushing until until you just
you just just exhausted and so when I
was going through my psyche my group
therapy and times with my psychologist
which talked about in my book
there was healing triggers and emotional
mental repair that I talked about in my
book that I feel is relevant to every
entrepreneur every human yeah I believe
around your belief systems your values
to thoughts your feelings your
personality type etc and what I then
thought was actually if I had no in this
twenty years ago before I became an
entrepreneur or even younger I would
have focused on my mental fitness not
moment I'd not got to a point where I
had mental health issues so now I'm an
advocate of mental fitness because I
think that there are things that we
could learn about ourselves so to me
resilience isn't about how hard the
punches are that you are willing to take
and bounce back from resilience is like
a boxer you learn what to dodge you've
done the things that your personality
and your who you are and what matters to
you that you do not want to be
confronted by and you dodge and that
would enter Fitness to me fantastic
actually the first time I've heard it
explained like that I think I think the
message is clear though and I'm quite
fascinated now you've got me intrigued
into your own personal book so I know I
don't read books in terms of the
hardcovers but I am an advocate of
audible and listening to books is your
book available as an audible version or
is it strictly a hardcopy
no it is I went into studio recorded it
so it's on audio it's on Kindle and it's
on poppy yeah okay fantastic so there's
no excuse for me not to buy that then
I'll definitely be checking that out
thank you for that thank you okay so the
next thing I always ask my guests and
again this is something that will
hopefully give the listeners maybe
lessons that they can take on or some
sort of advice is about adversity now
you've obviously been through a lot of
adversity some of it we probably haven't
even touched in this very short episode
so I know you mentioned briefly and you
lost your house you mentioned I think it
was November you were having these
mental health challenges if you could
either choose one of those or something
else in your life where you've been
through adversity and just tell us how
you've basically overcame that and the
lessons that you've got from it just to
kind of give the listeners maybe some
tools that they could perhaps use yeah
y'know happily so there have been I
mentioned that there were I think I
mentioned there were twelve things on my
list when I went to the psychologist
that bothered me that was still throw
front of mind went back to his childhood
not that I was abused or anything but
there was something you know things that
bothered me and all the way up to adults
so I think one of the greatest learnings
was that the second business that I
started digital youth academy I got some
investors involved I didn't do any true
diligence on them but because I had
known of them and they certainly seemed
to have my best interests in the passion
of the business in their hearts when
they invested but I think I was at a
point of scarcity when I went into that
relationship which is always dangerous
whether you're taking on a client or a
supplier or a marriage whatever you owe
into it in a scarcity fear mindset then
it's going to be very difficult and so
ultimately I had to work my way out of
that relationship even though I loved
that business very much we had to exit
and sell that business and the issue was
that because I was in scarcity and
clearly was lacking in personal
self-worth I enabled them to have
control over me and one of the things
that strapline of my book is how to lead
the life and business that you want and
I was told by actually somebody who
worked for me in that business Russell
who now runs the Starbucks
apprenticeship program across Europe he
was a brilliant guy he was ops director
working with me and he said to me pet
one day penny I can tell and when I
first met you two who you are now things
you're not as happy as you used to be
I said well that's a real shame and he
said I watched a documentary last night
and they said there were three parts of
happiness and they've done a big study
globally and three parts were 50% of
happiness is your Constitution are you a
happy person he said penny you always
happy and you are a happy person
10% is the achievement of the things you
want and you know in this study we know
that we all always want something else
soon as we got something we always want
something else that's why us so much and
innovate and keep going you know we're
not happy
why we're not animals and that's why we
are so progressive 40% of happiness is
how much control you have a have over
your own life and decisions you make and
he said clearly you're being controlled
and I was now I had to then unwind that
and I talked about this in my book how
sometimes you have to positively
surrender to a situation and I realized
that I wasn't going to change a pattern
that we had created between us as a
relationship where they were assertive
and I was passive where they were the
adult and effectively they were treating
me as a child and it was my own doing
because I went into this relationship
already in a bad place yeah and so part
of the learning I had to go through is
I've got to a point in my life where
anybody who was assertive with me I had
was labeling them in my head as a bully
so I was catastrophizing anybody who
seemed to want to have control over me
anybody that had an opinion that was
strong I saw as bullying and I had to
learn as a naturally not assertive
person anyway I had to learn to be more
assertive and realized that being
assertive is actually a very adult
communication style it doesn't have to
be angry that's one one lesson I can
pass on absolutely I think that's a
lesson that I've had to learn myself as
well because when I first I property I
was very probably a similar situation to
yourself as our kind of put people on a
pedestal yeah I think thinking that I
wasn't worthy or didn't have in much
knowledge yeah yeah in fact I probably
did in hindsight now the funny thing is
I got ripped off I got builders running
away taking advantage of me I had
potential business partners see me as
naive and trying to make me do more work
than initially agreed to so I had all
these kind of problems and teeth and
issues initially as well and I remember
my mom actually saying and you need to
you need to be stronger you need to stop
being like a walk or a pushover and I
was just like it's just who I am as in
and I was always confident that if I
didn't become this again I assumed it
had to be a nasty dictation person and I
was as long as I just be myself
somewhere along the line I will get the
right
kind of people around me and and maybe I
have developed some level of
assertiveness over the last few years
but I've certainly now got a team around
me who I can trust and they know me from
my skills I know them for their skills
and it certainly helped but I think you
hit the nail on the head there where you
said it's a skill to learn and and in my
head it's always been if I come across
too assertive are people gonna think I'm
a bully or embossing axe or whatever it
is so yeah that's really interesting I
think I think people can definitely
resonate with that good yeah definitely
so penny what's your biggest fear um
I suppose my biggest fear is currently
is long-term sustainable income because
we you know when you lose everything and
I'm it's amazing some people I'm
attracting now as co2 coach them is a
lot of people in their 50s that have
huge skills and but they haven't really
been able to manage their business life
the way they needed to and and create
that sustainable income so I love
working so I'm going to be very happy
working well into my 70s and Beyond if
people still have me but creating some
sense of security into my old age is is
probably what what I suppose drives me
but also drives me negatively because it
is also a fear okay that's interesting
so a bit of a shameless plug here have
you thought about property investing as
I sort of yes I've not anywhere near
that place to be able to even consider
that well if you ever ask them please do
reach out yeah I will I appreciate that
and I will and I think we'll definitely
do that much thank you so much what
we're gonna do now is actually we're
going to completely mix it up now we're
going to go into what I call the fun
part of the show so at this stage of the
show all I'm gonna do is literally ask
you the most random questions that I can
think of from my list in front of me
you've got no idea what I'm gonna ask
you we're gonna do the buzzer for about
60 to 90 seconds so there are no right
or wrong answers so literally just say
the first thought that comes into your
head oh gosh that's very good god yes no
no you'll be absolutely fine okay we're
gonna start in three two one
what did you eat for breakfast my shake
the ability to fly or be invisible lie
what is the best thing about being an
entrepreneur Breeden if you could
eliminate one thing from your daily
routine what would it be
exercise what is the best gift anyone
has ever given to you my children would
you rather have a rewind button or a
pause button on life pause don't say
where your fame o'money
your proudest moment my children
graduating your favorite food choice
okay Netflix our YouTube Netflix your
number-one goal this year to help 34
people achieve their dreams your
favorite TV show ever pride and
prejudice
would you rather know how you would die
or when you were dying how if you could
sit with one person in the world for an
hour who would it be my husband speak
all languages or be able to speak to
animals all speak to animals and finally
if you could abolish one thing in the
world what would it be
religion okay fantastic so that's the
end of the fun part of the show it
wasn't that hard was it
no that's very good okay brilliant so
we're almost at the end of the show now
I just got the last final few questions
I just want to ask you penny and now the
next question is about reflection so
obviously hindsight's a wonderful thing
where we can always think of ways to get
ourselves somewhere quicker easier or
with less heartache but I guess the
journey also teaches us a lot as well so
what I want to know is if knowing
exactly what you know now you could go
back to a younger penny and maybe
whisper something in their ears to
inspire her for the journey that lies
ahead
what would you say it'll all be okay I
think I've probably just give her that
comfort really just that reassurance
it's just the reassurance yeah and that
actually suddenly brings us to the last
question then what for the show and
again this is something asked for all of
my guests and it's about legacy so if in
150 years time science fails to save us
all and all that's left is this book and
this book is about penny and her life
and everything she's accomplished and
all of the great wonderful things
firstly what would the title of the book
tell us and secondly what would the
blurb at the back read to us cost I off
the cuff yeah well the first the title I
thought was love okay and it would just
say that that love is the most powerful
force in the world and the more that you
can live within that energy and be that
energy and give that energy the better
your life will be thank you for sharing
okay brilliant so that brings us to
literally the end of the show and just
before I leave penny what I want to do
is give you a chance to connect with the
audience so if you wouldn't mind could
you please tell everyone listening how
they could reach you and maybe if you
have time and the capacity for them to
maybe engage with you that's very kind
thank you so I'm on Twitter so at penny
power I'm on LinkedIn so I'll be easily
found as penny power I'm on Facebook but
unfortunately I think I've just about
reached that five thousand limits and
I'm absolutely rubbish and got to put my
page right but I don't have a page I've
got a lovely community on Facebook
called the business cafe global and
that's a very caring very honest and
real community of small businesses I'm
on Instagram as penny F power and then I
have a website which is penny power UK
and on there there's different contact
forms that's fantastic and what I will
do is I will put all of those details in
the show notes thank you that's very
kind
no no you're very welcome I'll also put
a link to the book as well because I'm
looking forward to reading that myself
and I just want to say once again penny
thank you so much for your time today
it's actually been a fascinating talk
even the stuff we spoke about before the
episode and I just wanna thank you for
your time I want to thank everyone at
home as well
thanks for listening wonderful and
remember this podcast is absolutely free
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awesome day
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