Starting a brand online - Luke Morris aka @islandofluke

What’s in this episode? We talked to our talented friend and fellow entrepreneur @islandofluke about: * How he started a sunglasses brand called Wild Wood and how the brand has evolved since it started * Transitioning from a career in digital marketing to entrepreneurship * Spotting a niche gap in the market * Building a digital platform * How to create a product and brand ecosystem online through creating really good lifestyle, fitness and travel content It’s an interesting story, we love it, let us know your thoughts!