TWM 145: How Localized, Human-Driven Content Enriches Digital Globalization w/ Bruno Herrmann

Bruno Herrmann has been a guest on the podcast three times before: on episodes #010, #105 and #133. As a digital leader, he has more than 20 years of experience in international product, content, and customer experience leadership.

Most recently, Bruno was the Digital Globalization Leader at The Nielsen Company, focusing on global content creation, localization, testing, certification and delivery, as well as on product management and international customer experiences.

Before joining Nielsen, Bruno managed online globalization programs at HP, and content management in addition to Web localization at Compaq. Prior that, he worked in the marketing communications and localization industries, taking part in major international projects for high-profile technology clients.

Bruno has been a practitioner, a change agent, a thought leader and a strategist in the areas of international information, transformation and product management – both in the offline and online world. He is a regular speaker, panelist, moderator and workshop leader at conferences and events around the world. He is also a columnist for Brand Quarterly and EContent Magazine.

 

Links:

Bruno’s article: “Localization Elevates AI Humanization (and Vice Versa)” Bruno’s articles in EContent Magazine Bruno’s articles in Brand Quarterly Bruno’s recent workshop at DigiEx Conference 2019 Bruno & Esther Curiel’s upcoming presentation at LocWorld40 Bruno on LinkedIn Bruno on Twitter

 

This episode was sponsored by Vistatec.