If I can't get in the building to meet people, should I still spend marketing dollars there? This is the 7 Steps to deciding on the right area.

We know our business, in this business comes from the people we know. Yet we’re always out there searching for how we can get business from people we don’t know… we call this Prospecting. And the numbers tell us that Prospects only represent between 10-30% of our Annual Income. 

This is why you need to build your foundation before you try and put the roof on. In other words, you need to work your contact list, before you go after the strangers.

My goal everyday when working with all of you in this Real Estate industry, and all of you in Sales for that matter, is to help you work easier, spend less, and make more. Not the other way around. 

The more expenses you create for yourself, the more money you need to spend, and so the harder you need to work.

Before we do anything, we need to review our Plan using The AMH Theorem. We know who our audience is, now we need to define our budget, and the marketing tools we’re going to use, and of course we need to plan what we’re going to do to support it with our hard work and hustle.

After reviewing the AMH and defining the different pcs of it, the next step is to determine whether you're Prospecting the right area.

In this Episode, I break down The 7 Steps for how to analyze and ultimately come up with that decision.

The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a founding Member of the Industry Syndicate Media Network.

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