Does your product placement make sense?

https://www.youtube.com/watch?v=SddrPeYXlG8 In a previous business lesson video I talked about hitting your target market. You can watch that video here. This week I want to talk about making sure your product placement makes sense (and cents). I went out to dinner this weekend to celebrate the 80th birthday of my wife's grand-mom. While at the bar waiting to be seated I noticed they had some beach volley ball playing on the TV from Brazil. When the competitors stopped to take a break on the sideline. Sitting between each team was a mini fridge completely jam packed with... [More in the video] Episode 336 Transcription welcome everybody to the business podcast where we hammer out amazing business lessons weekend week out whether it's with me or my guests this week's episode is brought to you by me super Joe Pardo my brand new book sales Holtz I had to look at the cover the sales won't save your business is how now on Amazon you can go to sales won't calm and pick up your copy if there's digital form there's paperback form which I got in my hand and there's also going to be a audio book edition where I make my audio book debut I didn't read the whole book I did do one part of the book that happens to be in every single chapter of the book anyway pick it up today its sales won't calm so on this episode of the business podcast I want to talk about product placement and when it doesn't necessarily make sense product placement is everywhere right it's it's I mean it's in this video right here right now if you're watching this on youtube you'll see there's copies of my book right behind me there are other albums and things behind me there's an award for podcasting right behind me placement this shirt I'm wearing is and is a shirt for a video game that a good very very close friend of mine developed and I happen to pick the name for the game anyway product placement is everywhere now redbull you know I I got a bone to pick with you I I was out to dinner Saturday night with some family and we were celebrating a birthday party birthday party birthday and the on the TV at the bar while we're waiting for our table there was some Brazilian volleyball going on you probably watched beach ball beach volleyball during the olympics but ABC had it on on a Saturday night cool whatever and you know there's plenty of Red Bull ads and there's other ads all around the the court what stood out to me was the fact that there was there was a mini-fridge in between the two each of the two players so they when they sat down and think like their little intermission or I'm not really sure than really watch before but when they sat down and take that intermission there was a mini-fridge behind it like right next to them so the camera was on them and that mini fridge was full of Red Bull totally full not a single can missing and the reason probably being is is because no one's going to drink the Red Bull what kind of message does that send I don't know that the product placement makes a lot of sense there I get it they sponsor it they you know and they they sponsor a lot of things and it's awesome that they throw money around like that and and and it's great but just a little thing like that right so you have this mini fridge between two volleyball players who are probably not even gonna drink the stuff maybe ever I mean personally I drink it from time to time whenever I know I got to get through something I know it's not great for you or whatever but it does the job right I don't drink coffee I don't drink alcohol you know once in a while I need to be able to get through the thing that I got to get through so with that said so I'm sitting there thinking like okay