How DHL Became More Customer-Focused with CCO Scott Allison

How does a logistics company shift its gears to become more customer-focused? In today’s episode, Scott Allison, the Chief Customer Officer of DHL’s supply chain, shares some strategies and tactics around communicating the brand’s message, telling the customer story, and improving employee and customer experience.

DHL is a global leader in the logistics industry. Though the company operates on a B2B level, Scott understands that the business has a big impact on individuals, and wants his employees to remember that their services help improve lives.