Third Man Records: The Vinyl Revival. From Jack White to a Pressing Plant in Nashville, Tennessee | Ben Blackwell

CD and digital sales are declining as music lovers turn to streaming services like Pandora and Spotify, yet vinyl records sales have grown 260% since 2009.

We are in the midst of a vinyl revival.

Third Man Records, a record label founded by musician Jack White, has been on the ground floor of this renewed interest in vinyl. 

Vinyl, more than any other medium, has a timeless appeal, it's tactile. Ben Blackwell of Third Man Records, says that people have a strong connection to what vinyl means in their lives, it's a lifestyle. 

To help us dig further into why people have started buying vinyl again, the background of Third Man Records, we spoke with Ben Blackwell, who shared some amazing stories in today's edition of Small Business War Stories.