What Happens When You Don't Talk About Price?

You introduce a level of frustration into the buying process that could and should be easily avoided.

The only thing you have to do is take the time to explain the number of ways the answer depends.

In reality, you now have the opportunity to describe what your perfect client looks like to maximize profitability.

You just have to be dedicated to figuring out the way to provide the most impactful answers to the most important questions.

That's what I talk to Allen Drew, of Allen Drew Insurance Agency, about what he's learning from each one.