F-R-E-E-D-O-M

Do investors value freedom? And do they really know what they're buying with emerging markets ETFs? Yes to the first, says Perth Tolle, who just launched a new freedom-weighted ETF -- and no to the second. Tolle, who grew up in China before leaving to study abroad, wanted to create a way to invest that aligned with freedom, so she created her own quantative index that recently became the Freedom 100 Emerging Markets ETF (FRDM). China, Saudi Arabia, and Russia are excluded; Taiwan, South Korea, and Chile are among those included and weighted according to Tolle's index. Eric and Joel interview Perthe about her personal journey, what it takes to bring an ETF to market, and why she believes freedom is such a good investment thesis.