Greg McKeown writes, teaches, and speaks around the world on the importance of living and leading life as an Essentialist. Greg works with leaders of the most innovative companies such as Apple, Google, Facebook, and is amongst the most popular bloggers for the Harvard Business Review and LinkedIn Influencer group. In this show, we dive into Greg’s paradigm-shifting book, Essentialism: The Disciplined Pursuit of Less. We live in a world where it’s considered a good thing to take on more and more, thinking it will lead to greater success. Greg argues that this is not the case and that the "everything" approach is a self-sabotaging con.