38: Tara Button of BuyMeOnce - Longer-lasting products for the planet

BuyMeOnce an industry-leading online marketplace selling incredibly long-lasting & sustainable products. Founded by author and former blue-chip marketer, Tara Button, BuyMeOnce is well positioned to meet demand as conscious consumerism goes mainstream. Highlights: How Tara started a blog that went viral Ashton Kutcher likes Buy Me Once From advertising to sustainable consumption Taking responsibility for a product's life and afterlife Importance of making it easy for people to use it Price per use comparisons and longevity calculators for products How big is Amazon as a threat Crowdfunding on Crowdcube Useful links: Buy Me Once's Crowdfunding on Crowdcube (Capital At Risk) http://bit.ly/2wJIy9T Buy Me Once - https://uk.buymeonce.com/ BuyMeOnce Twitter - https://twitter.com/BuyMeOnce BuyMeOnce Instagram - https://www.instagram.com/buymeonce/ Tara Button's Linkedin https://www.linkedin.com/in/tara-button-a3548925/ Trump's Earth Day - https://www.trumpsearthday.com/ TimeStamp: [01:00] When did Tara Button discovered the problem? [03:00] How does one go viral? [05:00] Turning a passion product into a business [08:00] What are the criteria for the brands to make it on BuyMeOnce [12:00] Washing machine that lasts 20 year   [15:00] Having more long-lasting products that are cheaper [21:00] Amazon vs Buy Me Once [23:40] Future of Buy Me Once