Download - #122 The Rothy’s formula for success

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Retail Gets Real

Business:Careers

#122 The Rothy’s formula for success

2019-06-10

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Shoe brand Rothy's brings together things consumers don't find everyday — shoes that are comfortable, stylish and made sustainably from recycled plastic. That winning combination has earned the company an avid fan base that's growing quickly. VP of Marketing Elie Donahue talks about how to attract fans and where the brand is headed.

Learn more at retailgetsreal.com.