Trip Hawkins wants to help the nerds take over the world. Hawkins founded and built Electronic Arts and played a key role in defining the PC industry as an early executive at Apple. Hawkins pioneered many successful strategies and practices in the PC and game industries and was the creative force behind EA Sports and such games as John Madden Football. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 30340]
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