Charis expresses interest in a McKinsey study that analyzed copious amounts of data over the past 5 years to determine what impact design decisions have on business performance. Eugene wants to talk about the algorithm IBM and Symrise, a major fragrance company, developed specifically for making new fragrances.
00:13:23 Design impact study
00:27:30 AI-created scents
Links:
https://www.fastcompany.com/90255363/this-mckinsey-study-of-300-companies-reveals-what-every-business-needs-to-know-about-design-for-2019
https://www.vox.com/the-goods/2018/10/24/18019918/ibm-artificial-intelligence-perfume-symrise-philyra
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