238: Brittany Hennessy - Influencer: Building Your Personal Brand in the Age of Social Media

Whether you've been hustling and grinding at the influencer game for several years or you're brand new to the scene, you no doubt have questions. The hard part is finding somebody competent to answer them.

I'm so excited for you to meet influencer marketing pioneer Brittany Hennessy. She shares actionable solutions for the challenges you're facing right now, so you can break your platform through to the next level and sustain it for years to come.

About the Book:  If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you.   Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.   As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

• Build an audience and keep them engaged
• Package your brand and pitch your favorite companies
• Monetize your influence and figure out how much to charge

Plus tips on:

• Landing an agent
• Getting on the radar of your favorite sites
• Praising a brand without alienating their competitors

Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

About the Author:  Brittany Hennessy is the best-selling author of Influencer: Building Your Personal Brand In The Age Of Social Media and the Co-Founder of Carbon, a technology company building solutions for influencers.

A pioneer in the influencer marketing industry, she lends her expertise to brands, small businesses, and influencers as a consultant. 

Brittany is the former Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and the first person to hold that title. She is also a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards.

Brittany is an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs.

Connect with Brittany:

• BrittanyHennessy.com
• Instagram @MrsBrittanyHennessy
• Facebook
• Twitter @2Legit2Britt

For additional show notes, visit ShaunTabatt.com/238.