Many successful real estate agents have built their business on expired listings, and most have done it the same way: cold calling. But is cold calling expireds really the best way to win their business? Tracy Cousineau doesn’t think so. Instead of annoying prospects with unsolicited calls like 99 percent of agents, Tracy does something entirely different, and it works! In the last 18 months, her team has sold over 200 expired listings. To find out how, listen to today’s Real Estate Rockstars.
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