How To Make An Unstoppable Insurance Hype Machine

The hardest part is finding someone dedicated and ambitious enough to build it from scratch.

If you can, the easiest way might be to allow them to put it together one piece at a time.

If you remain dedicated, you'll look back one day and marvel at what has been created.

Because when it's fully operational, it should start pulling people in automatically.

That's what I talk to Dshanya Reese, of Watkins Insurance Group, about what she been building the last 10 years.