The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
AMZPPC 32: Improving Your Account with Amazon Reports
2019-07-03
On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some clarification on the lesser-known reports? On this episode, Mike & Stephen walk you through the characteristics of each report and give you strategies to get started! See you in the Badger Den!
Show Highlights:
6:03 Getting started with reports
7:19 How to use a task manager to save your data
8:50 Search term reports
14:00 Targeting reports
18:43 Advertised product reports
21:21 Pivot tables
22:30 Placement reports
24:52 Purchased products report
27:28 Performance over time
31:40 Reach out if you want to hear about how Ad Badger handles reports!
Episode 30: https://www.adbadger.com/blog/ppc-den-podcast-ep-30-a-round-table-discussion-about-placement-settings/
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2022-04-29
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