The discounters

Poundland, Lidl, B&M Bargains and Primark are thriving successes on the High Street, while more mainstream retailers have seen their profits hit. Just how do the discounters keep their prices so low? Keeping the business model simple, supply chains lean and costs down are key parts of the story. Guests: Barry Williams, Managing Director of Poundland Simon Arora, Chief Executive, B&M Bargains Catherine Shuttleworth, Chief Executive of Savvy Marketing