Should Business Owners Learn Copywriting

This is especially for business owners. About half of my mentoring clients are business owners.
Now when I meet business owners who don’t already have some copywriting skills and experiences, they end up falling into one of three camps:
1. Those who know they want to learn copy
2. Those who are thinking about learning copy but aren’t sure that it’s a good idea, and
3. Those who have felt some pressure to learn copy but really don’t want to.
I don’t think one-size-fits-all when it comes to business owners learning to write copy. So I want to look at both sides of the question today, and even offer some tips that all business owners can use to make more money for their business.
We cover:
The 3 Reasons Certain Kinds of Business Owners Definitely SHOULD learn to write copy, and why this will help you with your business. Even in ways you’ve never thought of before.
The 3 Reasons Other Kinds of Business Owners Probably SHOULD NOT learn to write copy, and how it could screw things up for you if do.
If You’re A Business Owner Who Wants To Learn Copywriting, Some Things You Should Do (Including One Thing Copywriters Probably Wouldn’t Do)

Some Tips For All Business Owners On How To Use Copy To Make More Money In Your Business


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