Interview with Raoul Davis:The Art of CEO and Executive Branding

Raoul Davis is CEO of The Ascendant Group, a world leader in CEO branding with offices in Egypt, Lebanon, and the Netherlands. Ascendant helps CEOs, retired athletes, and executive leaders increase their top line revenue. Ascendant’s integrated model includes brand strategy, public relations, book deals, social media, and brand design. Davis has been invited to small business forums at the White House and is considered to be a global expert on CEO and executive branding. 

In the episode, Kerri talks with Raoul Davis about building a personal brand. Raoul shares some of his strategies on how they build CEOs into industry experts.

 

“Business isn’t just B2B or B2C anymore. It is now H2H, human to human connectivity.”

– Raoul Davis

 

Why you have to check out today’s podcast:

• Learn how to create a stronger CEO brand
• Know how to determine which audiences you want to go after and what message will connect with them the most
• Learn why ‘speaking human’ is important to make your market understand what you do

Learn More about the 3X Value Growth Model

Go to www.3xvaluegrowth.com/model

 

Episode Takeaways: 3 Reasons Why Building a CEO or Executive Brand is Important

1. To grow the top line revenue of your business.
2. To build a more portable brand. So if you are a CEO or an executive in having multiple entities you’re involved in building a brand can help you market many of them and makes you look good in the marketplace. People like Elon Musk and Richard Branson have been masterful at this.
3. To build a legacy.

 

Resources|Links

Ascendant Group Website: www.ascendantgroupbranding.com

 

Connect with Raoul Davis

• www.ascendantgroupbranding.com 
• Linkedin
• Facebook
• Twitter