1632: Douglas McArthur - Trevor Dann interview 2013

Douglas McArthur OBE began his radio career at Radio Clyde before becoming the founding CEO of the Radio Advertising Bureau (RAB). Across 14 years under his leadership, the RAB team led a highly-regarded marketing campaign for commercial radio that saw revenue rise from 2% of total advertising revenues to a peak of 7%.  It is difficult to exaggerate the contribution Douglas made to commercial radio's fortunes - and he explained his approach in this 2013 Radiocentre interview to Trevor Dann as the industry marked its 40th anniversary and he was recognised by inclusion in its roll of honour. In his 35 years in the ad business, Douglas created the model to inspire trade and marketing bodies for other media, including Thinkbox, Newsworks and Magnetic.  Douglas died in July 2019