My guest today is Natasha Pincus. Natasha is a Writer and Director who is probably most well known for her very distinctive music videos that she has created for artists including Paul Kelly, Missy Higgins, and Powderfinger. Where you are probably most familiar with her work though is through her video for Gotye’s “Somebody That I Used To Know”, which has been viewed over 1 billion times on YouTube and was awarded the first of Natasha’s back-to-back ARIAs for Best Music Video, and nominated for the MTV award for Best Music Video.
We delve into how the Gotye video clip came to be, including:
How Natasha came up with the idea for the clipWhy the final video idea was actually her Plan BHow you “train” for a 26 hour shootThe record label’s initial reaction to the clip
And a whole lot more.
And we also explore the many quirks about the way Natasha works, including:
How Natasha uses the setting of daily goals to maintain motivationHow she comes up with her best ideasThe part of projects that she finds the most terrifyingHer strategy for gaining momentum at the very beginning of projectsWhen and where she comes up with her best ideasThe times of day she reserves for creative work versus meetingsHow Natasha manages to keep the first three hours of her day distraction free.The critical role that Voice Memos play in her workHow she uses wardrobe changes to partition her dayHow she uses repetitive tasks to overcome writer’s blockHow she builds exercise into her work
You can find Natasha on Twitter @natashapincus, via her website Stark Raving Productions (http://starkravingproductions.com.au/), and on her Vimeo channel (https://vimeo.com/starkravingproductions).
Visit amanthaimber.com/podcast for full show notes.
Get in touch at amantha@inventium.com.au