How Chubbies Built a Shorts Empire with Content Marketing

What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers.

You'll learn:

The origins of the Chubbies brand voice and messaging Why they hired a comedian with no marketing experience to handle content The power of creative culture Chubbies exact email and social media strategies Chubbies lifecycle email strategy advice on how to start your own podcast

After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment.

Show Links Chubbies Klaviyo Looker Iconosquare The Chubbies Podcast Twitch Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr