How to Accept Your Permission to Create Attention

Things get really interesting when you realize you had it the whole time.

It was just up to you to do something about it in a consistent and effective way.

That can start by simply putting existing components together in a unique way to create something new.

It's during that assembly process that you'll discover a new idea people can't stop talking about.

That's what I talk to Alex Salmon, of The Salmon Agency, about how he creating things in his agency.