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Conversations for Research Rockstars

Business:Marketing

Are 5 or 7-point rating scales best for survey research?

2018-07-23

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Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest.

Link to the PDF mentioned on scales research HERE