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Conversations for Research Rockstars

Business:Marketing

How to Use Behavioral Economics to Improve Data Quality

2018-04-09

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Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts of "fast and slow" thinking.