Episode 3: Create win-win-win for a new market launch AND the secret sauce to creating killer positioning and messaging
“glass half-full” sales story
Quotes: inspiration to overcome procrastination + develop empathy
Real world stories:
- How a leading Asian Wi-Fi router manufacturer break into a highly competitive US market and win market share
- How to get your marketing content foundation right to attract customers to your website and products.
Resources: positioning and messaging framework
https://medium.com/the-marketing-playbook/strategic-communication-how-to-develop-strategic-messaging-and-positioning-3cc59689ca28#.vrfiiag1o
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